At the time of writing, Yandex holds a 44% market share in Russia (for search) in comparison to Google’s 53%, making this one of the closest battlegrounds that Google has for supremacy. Yandex is much more than a search engine, however. It has diversified over the last two decades to become a consumer tech company. Today, Yandex is branching out further into personal and business finance, and grocery delivery. Because of this, and for the purposes of this article, I’m only going to compare Yandex’s search product (and products directly associated with website performance) versus Google Search. The fundamentals of good SEO for Google can also be applied to Yandex. However, there are some key differences in how Yandex handles certain technologies and the expectations you should have as a result.